What Should a Social Media Package Include?


A comprehensive social media package should offer various services, such as content creation, management, and audits of your accounts. In addition, any good social media marketing package includes interaction between audiences and potential customers. Select the best SMM Panel.

How you manage social media for clients will dictate their service level and pricing. Consider offering tiered packages depending on the complexity of your role and the time it takes for content production.

Content creation

Content produced by your agency or freelancer is one of the cornerstones of a social media package. It must reflect your brand’s voice, tone, and vision while remaining relevant for target audiences – for instance, accounting firms may need to tailor their posts differently from retail businesses or medical practices.

When creating packages, assess which content your client requires and the preparation timeframe involved in making it. Some clients may need more graphics than others. Furthermore, the number of platforms each client uses will affect how much content your team requires. Lastly, decide if your team will focus on organic or paid campaign management since the latter often directly impacts revenue growth for clients.

Social media packages can effectively showcase your services in a professional and up-to-date format while showing prospective clients exactly what your service can do and the costs involved. Keep in mind, however, that offering just a few well-rounded packages will be more successful than attempting to cover every angle possible.

Social media management

Social media managers and agencies must create packages that cater to their desired clients and target market, prioritizing specialisms while offering customization capabilities and pricing them competitively to generate optimal profits.

Social media management should be essential to any package, from content creation to curation and scheduling. Agencies and freelancers often specialize in this service as their core service offering; pricing it accordingly should ensure both cover your costs while offering enough profit margin for you to stay profitable.

Consider including additional services like reporting or analytics into your pricing model, but take care to leave packages with only a few unique and in-demand offerings, which could overwhelm your clientele and leave you feeling overworked.

Offering flexible packages allows you to meet the various needs of your clients, from small businesses with tight budgets to larger companies with complex advertising strategies. Seasonal packages will enable you to adjust for holidays or busy seasons in your client’s business, and providing adaptable options shows clients you stay abreast of current marketing techniques – something many will pay for.

Social media audits

Audits of social media performance should be an essential component of your social media package and should be performed regularly. An audit will give a snapshot of how your social media is performing, identify any areas for improvement and discover which types of posts generate the most engagement versus those which don’t.

An ideal social media audit template should feature sections for audience demographics, top-performing posts, ad campaign performance, and monthly, quarterly, and year-over-year percentage changes for various metrics.

You can utilize various free social media audit templates for your business online. Some can even be customized – for instance, adding information like the number of followers you have across each platform can help target specific audiences for marketing.

Social media packages must also include strategies for driving traffic to your website. This can be accomplished with targeted content and promotions relevant to your audience, increasing exposure and generating leads. Furthermore, you can leverage social media platforms as marketing platforms for new products or services.

Social media training

Social media packages can be an effective way to promote your services to prospective clients. They allow you to offer all services at one set price and encourage monthly payments, saving both parties time by eliminating negotiations over rates or the possibility of clients canceling mid-month.

Packages offer everything clients require for effective social media marketing, from an initial strategy workshop to managing paid ads. A typical package typically entails a content calendar, social media audit, regular performance reports, and performance tracking capabilities. Furthermore, an excellent social media agency should identify critical platforms relevant to their client business and offer customized packages accordingly.

An effective social media package must include developing high-quality social media posts and involve outreach and engagement activities regularly to build relationships with followers and attract new ones. Quality content creation will keep users coming back for more.

Last, but not least, it is crucial that you clearly define the value of your social media management services to come up with an affordable and competitive pricing structure. Customers expect their investments to yield returns. You will secure more contracts and expand your agency by showing clients that your services offer them great value at an attractive price point.

Read also: Which Social Media Channel Is Best For My Business?